It cost a lot of sleep and time and incited a few nerves, but in the end, all the effort paid off. Six California State University, Northridge students won the International Interior Design Association (IIDA) 2017 “Haunt Couture” award in the “animation” and “people’s choice” categories.
The winning CSUN team in the creative competition was made up of interior design seniors Shadi Ahmadizadeh, Nicole Esper, Ana Leon Martinez and Shahrzad Rabat, and apparel design and merchandising seniors Estefany Gallegos and Maria Juarez.
The students based their design on the fire-breathing Pokémon character Charizard, an orange dragon with blue wings.
“Being original was very important to us. That’s why we picked an animation topic where no costumes existed yet,” said Esper. The students created a “dragon lady” costume, which included the design of a yellow-and-orange dress and big, colorful wings.
“I’m very proud of the students,” said Farrell J. Webb, dean of the College of Health and Human Development. “They did incredibly imaginative and innovative work. It shows that they can not only do fabrics, but can also put together something that has appeal to the fashion world.”
The IIDA is an association for commercial interior design professionals; it runs a campus chapter for student members at CSUN. The annual Haunt Couture is a design competition hosted by the Southern California chapter of IIDA. The idea of the contest is to create outfits with materials used in interior design.
Fourteen teams of professionals and student teams from three schools — CSUN, California State University, Long Beach and College of the Canyons — competed for this year’s awards with the theme, “From Hollywood to Bollywood.” During the show, every team had 90 seconds to present its work on the runway.
“We were up against professionals such as architectural firms, so it was a huge deal,” said CSUN psychology senior Ali Griner, who served as the model presenting the design students’ creation on the runway.
The students started their work at the beginning of the fall semester and didn’t finish until the morning of the competition, Oct. 25.
“We still had so much to do the night before the event,” Esper said. “So we met at Shadi [Ahmadizadeh]’s house and were sewing and glueing everything together on the living room floor.”
“My husband cooked for us, and we didn’t sleep all night,” Ahmadizadeh added.
The morning of the competition, the students were exhausted but ready to show off their creation. With the help of Paula Thomson, professor and dance coordinator in the Department of Kinesiology, they had prepared choreography to music — produced for them by musician Brian “Frawsty” Foster.
“The show needed to contain some element of surprise or transformation, so we included a poké ball that breaks apart to reveal the model,” Esper said.
“The students really wanted to do something they could be proud of,” said Kristin King, assistant professor and coordinator for the interior design option in the Department of Family and Consumer Sciences. “It was great for us to see how dedicated they were and how they worked together as a team.”
Sponsors 2010 Los Angeles Office Furniture supported the students’ work financially, and Mayer Fabrics donated the materials.
“Ryan Uy from 2010 Los Angeles Office Furniture designed the powerful digital image which served as a background to the performance,” said Rodica Kohn, professor in the interior design option and faculty advisor for the IIDA campus chapter. “And we were extremely lucky to have Terri Burkhart from EPIC Contract Group, who was one of the Haunt Couture event organizers, come to our meetings and inspire our team with her endless energy and optimism.”
To watch video of the students’ runway presentation, visit here.