Archive | Publications RSS feed for this section
Brands Should Aim to Understand Consumers’ Tweets According to Marketing Professor at CSUN

Brands Should Aim to Understand Consumers’ Tweets According to Marketing Professor at CSUN

Twitter is known for its engaging content, social media activists and opinionated users that often reinforce societal trends. There are…

Neighborhoods Matter: Study finds neighborhoods are significantly related to academic achievement in African American youth over time

New research by a California State University, Northridge psychology professor underscores the important role relationships within neighborhoods play in the development…