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Brands Should Aim to Understand Consumers’ Tweets According to Marketing Professor at CSUN

Brands Should Aim to Understand Consumers’ Tweets According to Marketing Professor at CSUN

Twitter is known for its engaging content, social media activists and opinionated users that often reinforce societal trends. There are…

CSUN Professor Honored with Marketing Educators’ Association Lifetime Contribution Award

California State University, Northridge marketing professor Barbara Gross was honored with the Marketing Educators’ Association (MEA) 2019 Lifetime Contribution Award…