As Presidential Race Moves Forward, CSUN Prof Warns Candidates Need to Court Latino Voters, Not Push Them Away
Immigrants are regular targets for Republican candidates as they battle for the chance to represent their party in the race for the White House next year.
But California State University, Northridge political science professor Jason Morin, whose research focuses on Latino voters, warns that Republicans should not forget the lessons from California’s 1994 elections, when the party led a successful effort to pass Proposition 187. The proposition would have prevented undocumented immigrants in the country illegally from receiving public services, including education. The measure was invalidated by federal courts and helped drive Latinos from the Republican Party. California is now considered a solid “blue” state whose voters support Democratic candidates in national elections.
“For Latino voters, immigration is an important gateway issue, meaning that presidential candidates will have to support comprehensive immigration reform and a pathway to citizenship if they wish to have any realistic shot at courting Latino voters,” Morin said. “It is becoming apparent, though, that some Republicans are taking a hardline stance against comprehensive immigration reform and relying on nativist rhetoric to court conservative voters — which, by the way, is strikingly similar to the rhetoric used by Governor Pete Wilson in the 1990s.
“In this particular primary, Republican candidates are using undocumented immigrants — especially undocumented immigrants from Latin America — as scapegoats for myriad of American problems: economic downturn, unemployment rates, changing demographics,” Morin said. “They are calling for walls along the U.S.-Mexican border, mass deportations and changes to birthright citizenship. They are calling for complete cultural assimilation and for immigrants to give up the language of their home country. These positions on immigration have not helped Republicans with courting Latino voters, especially since many Latino citizens know someone who is undocumented. In fact, these positions have been viewed as an attack on Latinos, regardless of their nativity.”
Still, Morin said, both political parties have an opportunity to court Latino voters.
“It is still early in the primary season, and recent polls show that some Latino voters are still undecided in the presidential race. But Republican candidates need to change their stance on immigration first if they wish to improve their polling numbers,” he said.
Immigration is not the only issue important to Latino voters.
“Both political parties have an opportunity to talk about other policy issues,” Morin noted, “but the parties have preconceived notions about what Latino voters want. One misconception is that immigration is the only issue that Latinos consider to be important.
“This is not true,” he said. “Although it is certainly salient, the most pressing issues for Latino voters are the economy, unemployment and education. More recent evidence also indicates that Latinos care about access to affordable health care and climate change. Both parties need to do a better job at communicating to Latinos how they intend to improve in these policy areas.”
Another misconception is that Latinos can be courted on the basis of their religious heritage, he said.
“The Republican Party especially has hedged their bets on this belief,” Morin said. “However, moral issues such as abortion and same sex-marriage are not the most important issues for Latinos. In fact, Latino evangelicals were divided when they went to the polls in the last presidential election. This is because other issues, such as immigration, simply mattered more to them. In 2012, Latino voters were concerned about Governor Romney’s stance toward immigration and his policy of self-deportation, which was a position that alienated Latinos.”
The road to the White House for this presidential election will not be easy for Republicans, Morin noted.
“If the Republicans are serious about taking the White House next year, they need to capture more than 40 percent of the Latino vote, which is more than what President Bush was able to do in 2004,” he said.
Though Democrats hold an edge over Republicans, Morin pointed out that both parties should avoid taking Latinos for granted.
“In the 2012 presidential election, many Latino voters were not contacted by either political party,” he said. “It is important for both parties to convey the message that they care about Latinos and that their vote matters. Both parties need to strengthen their mobilization efforts by expanding their level of outreach. They need to knock on doors, encourage Latinos to register to vote, and inform Latinos about their positions on key policy issues. They need to embrace diversity within their respective parties by moving beyond their traditional base.”
The Latino vote will matter in the 2016 presidential election. Latinos are now the largest minority population in the U.S. and their numbers continue to grow. Some groups, Morin noted, are estimating that the number of eligible Latino voters has increased to 28 million, up from the previous general election.
He pointed out that each year, approximately 800,000 Latinos turn 18 nationwide. A majority of Latinos turning 18 were born in the U.S., which means they are citizens and eligible to vote.
Morin warned that both major political parties must understand the potential ramifications of an anti-immigrant campaign.
“The actions both parties take today will have repercussions for future elections. Latinos residing in California have not forgotten the political landscape of the 1990s. The anti-immigrant context in which we live can have a profound impact on what Latinos believe later in life and, in turn, how they vote.”