CSUN Prof’s Study Suggests U.S. Marketers Should Take Different Approach Internationally
Marketing strategies in the United States are 55 percent less effective in a global market because of cultural differences, according…
CSUN Joins Deming Institute Conference: Innovation for Success
California State University, Northridge is collaborating with the world-renowned W. Edwards Deming Institute to present an “Innovation for Success” conference…
Clinic Helps Low-Income Taxpayers Navigate the IRS Maze
Americans fear few things more than the Internal Revenue Service. Immigrants face even greater fear and confusion when confronting challenges…
Hillel Organization Honors David Nazarian for Major Gift to CSUN
Hillel, the organization for Jewish student life on campus, honored alumnus David Nazarian ’82 (Business) last week for his recent major…
CSUN Professors’ New Book Shines Light on the Economics of the Undead
After spending most days at a desk staring at a computer, do you have the skills to survive the zombie…
experience